Ford and Fiat-Chrysler vie for number 1 position in Canada

Ford Canada and Fiat-Chrysler were neck and neck all last year. Chrysler lost out to Ford by only a few thousand units, 1891 to be exact.  Right to the end of the year, Ford and Chrysler engaged in an epic battle, using incentives, fleet sales, various advertising and marketing tools, and their dealers like Kingston Dodge right down to the final bell.

” Yeah, less than 2,000 units, ” says Reid Bigland, CEO of Fiat-Chrysler, with a smile and a shake of the head. ” Talk about heartbreak hotel. That’ s the closest we’ ve been for the full year to be the No. 1 seller in Canada.”

And now, in the what-have-you-done-for-me-lately car business, the question is, who’ s going to win in 2015? Through March 1, Fiat-Chrysler had recaptured the momentum and the lead with 36,765 units sold versus Ford’ s 29,603, a spread of 7,162.

Hope is held out that this year will be our winning year, taking over Ford in Canada!

Categories: New Inventory, News